Selected Work

Three problems worth solving.

Each case study documents a real structural problem — the constraints, the tradeoffs, and the reasoning behind every decision.

  1. Menu after clicking the plus button on the main menu

    How I Redesigned MoEngage's Menu and Cut Support Complaints by 50%

    Here's the story of how I turned MoEngage's cluttered menu into a business growth lever.

    Information ArchitectureEnterprise SaaSUser Research
  2. MPL Rummy 7-day task journey and reward UI

    MPL Rummy — The 7-Day Retention Journey

    Led UX research, competitor analysis, and behavioral design to build a 7-day task-based reward journey for new MPL Rummy users — lifting Day 7 retention by 12.7% from a stagnant 25% baseline within a 4-week sprint.

    Behavioral DesignUX ResearchRetention
  3. Cricket betting funnel redesign showing match selection UI

    Cricket Betting — Conversion Redesign

    Revamped the cricket betting decision funnel. Identified that low conversion was driven by cognitive overload at match selection — not intent mismatch. Achieved 2× lift in a controlled A/B test.

    ConversionBehavioral DesignRMG