AI-powered design
that ships
in code.
14 years in product design. I design with AI, build with code, and ship behavioral systems for complex products — without the handoff.
Selected Work
Three real problems. Three real solutions.
Design Pulse
What the industry is reading right now.
What I do
Design that runs on AI and ships in code.
01
AI-Augmented Design
I use LLMs as design partners — generating IA maps, stress-testing copy, and prototyping behavioral flows. AI runs at 10x speed; I direct where it goes.
02
Vibe Coding
I build what I design. Next.js, TypeScript, Claude API — I prototype in code, not Figma. The gap between design and engineering closes when I own both.
03
Behavioral Loop Design
Retention isn't a feature. It's a sequence of designed moments calibrated to lifecycle stage. Day 1 psychology is not Day 30 — and the product shouldn't pretend otherwise.
04
Information Architecture
I map products as systems. Navigation, hierarchy, taxonomy — structural decisions that cascade into every screen. I fix structure before touching pixels.
05
Agentic UX Patterns
Designing for AI-native products means new interaction primitives. I explore how agents, copilots, and autonomous flows change the surface of design.
06
Metrics-First Iteration
Define success before the first wireframe. Ship. Measure. Correct the loop. No six-week research phases — rapid cycles with clear signals.
The vibe coding process
Prompt. Design.
Build. Ship.
AI accelerates every phase. Judgment, taste, and behavioral thinking remain human. Here is how the two combine.
See it in case studies →01
Prompt the problem space
Before wireframes — I use AI to rapidly map the system, surface edge cases, and pressure-test the problem framing. Speed of insight before speed of execution.
02
Design the decision, not the screen
Every surface is a decision point for the user. I design what choice they're making and what they need to make it well — AI helps me generate 10 framings fast.
03
Build it, don't mockup it
I prototype in code. Real interactions, real data, real edge cases. A Next.js prototype reveals more in one day than a month of Figma flows.
04
Close the loop with data
Ship isn't done. I instrument for the hypothesis, read the signal, and run the correction cycle. AI helps me spot anomalies humans miss in dashboards.
Design Philosophy
How I think about design.
01
Design × Code, not Design then Code
I build what I design. Vibe coding with AI closes the handoff gap entirely — the prototype is the spec, the spec is the product. No translation loss.
02
AI as a thinking partner, not a shortcut
LLMs generate options at speed. I bring the judgment on what to select, why it fits the user's lifecycle stage, and where the model's output is confidently wrong.
03
Systems over surfaces
Behavioral loops, IA models, retention mechanics — I work at the system level before any pixel is placed. AI helps me map the system; I decide what it means.
What people say
The humans who worked alongside.
Ajay is very goal-oriented and objective. He gives thoughtful feedback that can be taken ahead to arrive at a fruitful outcome. He creates a supportive and welcoming work environment. Above all, he's very meticulous. He's a great manager! I take immense joy in saying that he teaches and supports me every day about the product and the process in so many ways.
I have worked with Ajay over the last couple of years and it was a privilege. Ajay brings a sound data-driven approach to product design. Under his ownership, the Rummy and Call Break businesses at MPL have grown with customer experience improving many fold. He values experimentation and iterative design cycles with a no-nonsense impact-driven approach. He is truly an asset to any team that is lucky enough to have him.
I directly managed Ajay in my past role. What strikes me most about his contribution to the team was his hunger to learn, willingness to go the extra mile and his infectious positive attitude. He has the right sensibilities needed of a User experience designer and has the right technical skills to back them up. His turnarounds are quick and well detailed and he will be an asset to any team.